Color Theory

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Color theory encompasses both the art and science of color use. It explains how humans perceive color as well as the visual effects of how colors mix, match, and contrast with one another. Certain colors and color combinations can cause people to experience subconscious emotions and feelings.

Color theory is a body of knowledge in the visual arts that provides practical advice for color mixing and the visual effects of a particular color combination. The color wheel and its geometry categorize colors as primary, secondary, and tertiary.

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