Initial perceptions endure, and you typically only have a few seconds to attract the attention of a potential consumer or buyer while occupying shelf spaceShelf space is the amount of space allocated to a particular product or brand by a wholesaler or ret…. Your product packaging is the first thing that people see and hopefully this article will assist with some clever packaging ideas to help get your creative juices flowing.
Packaging Categories
Click on the tabs below to learn more about each of the types of packaging with examples.
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Primary
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Secondary
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Tertiary
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Ancillary
Primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be… is the packaging that is the closest thing to touch the actual product and the last piece of packaging between your product and the end userA person that uses a product..
The significance of primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be… is related to customer experience, with emphasis on both utility and appearance. Your primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be… should include branding elements such as(Article Submission)
It is a process of submitting an article related to your website. key phrases, signature color schemes, custom text, marketing copy, and so on. For example, food, pharmaceuticals, and personal care products must include custom copy like ingredients and directions.
Examples of primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be… are lotion in a bottle, chips in a bag, soda in a can, etc.
• Tubes
• Bottles
• Jars
• Cans
• Wrappers
• Bags
• Boxes
• Blister Packs
• Clamshells
• Pumps
• Sprays
• Trays
• Cartons
• Vials
Secondary packagingSecondary packaging is the exterior packaging of the primary packaging that holds together the indiv… is the exterior packaging of the primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be… that holds together the individual components and/or units of a good.
When a customer picks up your product or browses the retail shelves, the secondary packagingSecondary packaging is the exterior packaging of the primary packaging that holds together the indiv… is the first thing they see. Consumers have to engage with the outer secondary packagingSecondary packaging is the exterior packaging of the primary packaging that holds together the indiv… materials in order to access the merchandise beneath it. Your secondary packagingSecondary packaging is the exterior packaging of the primary packaging that holds together the indiv… should incorporate your product’s branding characteristics, key phrases, signature color schemes, marketing copy, etc. Secondary packagingSecondary packaging is the exterior packaging of the primary packaging that holds together the indiv… provides additional information about your product and surrounds primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be… to keep it in pristine condition.
A good example of secondary packagingSecondary packaging is the exterior packaging of the primary packaging that holds together the indiv… are the plastic rings that hold together a six pack of beverages when you pick them up off the store shelf.
- Cases
- Boxes
- Cartons
- Trays
- Crates
- Baskets
Tertiary packagingTertiary packaging, also known as bulk or transit packaging, is the third level of the types of pack…, also known as(Article Submission)
It is a process of submitting an article related to your website. bulk or transit packaging, is the third level of the types of packaging used to group larger quantities of manufactured goods or SKUs to protect products for storing, distribution or transporting from point A to point B. For example, shipping from the production facility to point of sale.
At this stage, products are handled as(Article Submission)
It is a process of submitting an article related to your website. distribution units of secondary packagingSecondary packaging is the exterior packaging of the primary packaging that holds together the indiv… in order to group everything into unit loads during transit. Tertiary packagingTertiary packaging, also known as bulk or transit packaging, is the third level of the types of pack… includes pallets and large shipping containers for storing and warehousing and is rarely seen by the consumer.
- Cardboard Boxes
- Wood Pallets
- Shrink Wrap
- Cartons
- Straps
- Crates
- Barrels
- Shipping Containers
Ancillary packagingAncillary packaging plays a vital role in the completeness of the entire package. When used in conju… plays a vital role in the completeness of the entire package. When used in conjunction with primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be…, ancillary packagingAncillary packaging plays a vital role in the completeness of the entire package. When used in conju… materials provide product-package compatibility, preservation, product protection, containment, identification, consumer convenience, and consumer protection.
Ancillary packagingAncillary packaging plays a vital role in the completeness of the entire package. When used in conju… materials prevent contamination, improve strength, bind packaging, and protect the primary packagingPrimary packaging is the closest thing to touch the actual product and the last piece of material be… during transit.
Examples of ancillary packagingAncillary packaging plays a vital role in the completeness of the entire package. When used in conju… materials include printing inks, labels, caps and closures and reinforcement materials such as(Article Submission)
It is a process of submitting an article related to your website. tapes and straps.
- Bubble Wrap
- Peanuts
- Shredded Paper
- Paper Strips
- Palettes
- Straps
- Shrink Wrap
- Caps and Closures
- Printer Ink
- Packing Tape
- Adhesives
- Sealing Systems
- Labels
Creative Packaging Ideas
This is my favorite part of this article. To help get you inspired, the following are a few examples of creative and quirky packaging ideas that I thought were brilliant and worth sharing.
- Fit Buns
- Trident Gum
- Note Headphones
- Bitty Bakery Box by Marzipan
- Antismoke Pack by Reynolds and Reyner
- Mustache Paintbrush by Simon Laliberté
- Pasta Hair Packaging Design by Nikita Konkin
- Hanger Tea by Soon Mo Kang
Multi-Function Package Design
Historically, once the protective function of your packaging was over, the box was discarded. However, the negative environmental impact of the significant increase in discarded packaging has become an alarming global concern and a priority for many organizations – creating a demand for more functional and multipurpose packaging.
- Butter Better Package Design by Yanko Design
- Pizza Hut Movie Projector by Ogilvy Hong Kong
- Grow with Me Seeds by Andrea Ribera, Cristina Castells, and Maria Fernanda
- Coloroid by Jialu Li
- Lee Never Wasted Ultimate Recycling Bag by Lee Cooper
The Impact Packaging Has on the Environment
The amount of packaging waste left behind poses a serious threat to our environment, and understanding the issues surrounding packaging waste is the first step toward mitigating it.
Every year, we as(Article Submission)
It is a process of submitting an article related to your website. consumers dispose of tons of packaging materials that do not simply just disappear. The vast majority of plastic waste is disposed of in landfills or into the environment. Over 9 billion tons of plastic have been produced, with only 9% properly recycled. Plastic, paper, tin, and glass packaging materials take hundreds of years to decompose.
Plastics are a result of human ingenuity because they are lightweight, durable, decay resistant, cheap, and moldable. Because plastic is not biodegradable, every piece of plastic ever produced is still present on this Earth. Plastic that is dumped or washed into the oceans is consumed by marine animals, whether it breaks down into microplastics or not.
Environmentally Friendly Packaging Materials
Eco-friendly packaging is defined as(Article Submission)
It is a process of submitting an article related to your website. any packaging that is easy to recycle, safe for individuals and the environment, and made from recycled materials. It uses manufacturing practices and materials that have a low impact on energy consumption and natural resources. The following are more sustainable alternatives to plastic packaging.
- Recycled cardboard and paper
- Corrugated bubble wrap
- Organic fabrics
- Cornstarch packaging
- Mushroom packaging
- Seaweed packaging
- Recycled or upcycled materials
More Eco-Friendly Creative Packaging Ideas
- Hello Ashto by Ashton Wusyk
- Elisa Ceramics
- Milkbarn Infant Clothing by Kelli Murray
- Bla Bla Cookies by Adeliya Koldarova, Oksana Paley, Daria Sapozhnikova and Zaira Panaeva
- Honey and Candle by Maude Paquette-Boulva