Earned Media
Earned media (or free media) refers to publicityIn marketing, publicity is the public visibility or awareness of a person, product, service or organ... gained through promotional efforts other than paid mediaAny type of paid marketing or advertising including pay per click advertising or social media advert... advertising, which refers to publicityIn marketing, publicity is the public visibility or awareness of a person, product, service or organ... gained through advertising, or owned mediaAny online property owned and controlled by a brand, such as a blog, website or social media channel..., which refers to branding.
