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Category: Marketing

Sage Design Group’s Take on Balancing Creativity and Business Acumen: The Art and Science of Executive Leadership

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In the dynamic realm of executive leadership, creative executives face a unique set of challenges and opportunities. With the responsibility of driving innovation, fostering creativity, and delivering business results, finding the delicate balance between artistic vision and business acumen is essential for success. In this blog, we delve into the strategies and insights that can…

Using the Psychology of Color in Your Marketing

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Color psychology is the study of how colors affect perceptions and behaviors based on the emotional associations that our brains make with certain colors. – Annette C. Sage, CEO – Sage Design Group

Branding for Startups and Small Businesses

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Why is Branding Important for Small Businesses? There’s a common misconception that branding is solely for established businesses with huge marketing and advertising budgets. Quite the contrary. Small businesses are the ones that need a strong brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se……

Innovative + Sustainable Packaging Ideas

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Initial perceptions endure, and you typically only have a few seconds to attract the attention of a potential consumer or buyer while occupying shelf spaceShelf space is the amount of space allocated to a particular product or brand by a wholesaler or ret… More. Your product packaging is the first thing that people see and hopefully…

Types and Styles of Graphic Design

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httpsHypertext Transfer Protocol Secure is an extension of the Hypertext Transfer Protocol. It is used fo… More://sagedesigngroup.online/media/types-and-styles-of-graphic-design.mp4 Graphic design is a skill and practice that uses visual elements to communicate ideas or convey messages. Gaining some insight into what graphic designers do will help make working with these strange creatures less nerve-wracking. As(Article Submission)It is…

Where to Find Creative Professionals for Hire

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There are a number of routes you can take when it comes down to hiring a creative professional. I’ve been teaching graphic design and multimedia for years and my first job out of the military was as a career counselor. Now, as(Article Submission)It is a process of submitting an article related to your website. More…

YES! You CAN optimize your landing page for SEO + CRO

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While SEO(Search Engine Optimization)The process of improving the quality and quantity of website traffic… More (Search Engine Optimization) boosts traffic to your website, CRO(Conversion Rate Optimization)The process of optimizing your website like the design of your web… More (ConversionA defined action of importance (e.g. making a phone call or reaching a thank you page on…

Small Business Marketing Solutions

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If you’re a small business, you’re probably working with a limited marketing budget and can’t afford to hire a big agency or have an in-house marketing department. Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… will work with you to get the maximum exposure for your marketing dollars…

Developing a Marketing Strategy in Five Steps

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Why is it so important to have a marketing strategy? A well organized and planned out strategy can make the difference between success and failure. Small businesses often don’t have a marketing strategy in place because they don’t have a marketing background and lack the experience. Businesses in this situation tend to end up creating…

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