Category: Branding

Sage Design Group’s Take on Balancing Creativity and Business Acumen: The Art and Science of Executive Leadership

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In the dynamic realm of executive leadership, creative executives face a unique set of challenges and opportunities. With the responsibility of driving innovation, fostering creativity, and delivering business results, finding the delicate balance between artistic vision and business acumen is essential for success. In this blog, we delve into the strategies and insights that can…

Using the Psychology of Color in Your Marketing

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Color psychology is the study of how colors affect perceptions and behaviors based on the emotional associations that our brains make with certain colors. – Annette C. Sage, CEO – Sage Design Group

Branding for Startups and Small Businesses

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Why is Branding Important for Small Businesses? There’s a common misconception that branding is solely for established businesses with huge marketing and advertising budgets. Quite the contrary. Small businesses are the ones that need a strong brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se……

Innovative + Sustainable Packaging Ideas

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Initial perceptions endure, and you typically only have a few seconds to attract the attention of a potential consumer or buyer while occupying shelf spaceShelf space is the amount of space allocated to a particular product or brand by a wholesaler or ret… More. Your product packaging is the first thing that people see and hopefully…

Sage Design Group Announces Rebrand

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Creative Solutions to Grow Your Business™   SAN FRANCISCO, CA, UNITED STATES , December 21, 2021 /EINPresswire.com/ — Sage Design Group, an advertising agency founded by Art DirectorAn art director performs a variety of job functions in theater, advertising, marketing, publishing, … More and Marketing Expert Annette C. Sage, who has over 20 years of experience in the…

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