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Tag: marketing

Branding for Startups and Small Businesses

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Why is Branding Important for Small Businesses? There’s a common misconception that branding is solely for established businesses with huge marketing and advertising budgets. Quite the contrary. Small businesses are the ones that need a strong brandA brand is a name, term, design, symbol or any other feature that identifies one seller’s good or se……

Innovative + Sustainable Packaging Ideas

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Initial perceptions endure, and you typically only have a few seconds to attract the attention of a potential consumer or buyer while occupying shelf spaceShelf space is the amount of space allocated to a particular product or brand by a wholesaler or ret…. Your product packaging is the first thing that people see and hopefully this…

Where to Find Creative Professionals for Hire

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There are a number of routes you can take when it comes down to hiring a creative professional. I’ve been teaching graphic design and multimedia for years and my first job out of the military was as a career counselor. Now, as(Article Submission)It is a process of submitting an article related to your website. a…

YES! You CAN optimize your landing page for SEO + CRO

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While SEO(Search Engine Optimization)The process of improving the quality and quantity of website traffic… (Search Engine Optimization) boosts traffic to your website, CRO(Conversion Rate Optimization)The process of optimizing your website like the design of your web… (ConversionA defined action of importance (e.g. making a phone call or reaching a thank you page on a website)…

Small Business Marketing Solutions

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If you’re a small business, you’re probably working with a limited marketing budget and can’t afford to hire a big agency or have an in-house marketing department. Sage Design GroupCreative Solutions to Grow Your Business.™  Our VISION: Sage Design Group wants to be the go-t… More will work with you to get the maximum exposure for your marketing…

Developing a Marketing Strategy in Five Steps

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Why is it so important to have a marketing strategy? A well organized and planned out strategy can make the difference between success and failure. Small businesses often don’t have a marketing strategy in place because they don’t have a marketing background and lack the experience. Businesses in this situation tend to end up creating…

Public Relations VS Marketing

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Sage Design Group Public Relations Services. The distinctions between marketing and public relations (PR) have blurred with the emergence and shift to digital media. Today, both disciplines share similar objectives and activities.

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