Secondary Packaging

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Secondary packaging is the exterior packaging of the primary packaging that holds together the individual components and/or units of a good.

When a customer picks up your product or browses the retail shelves, the secondary packaging is the first thing they see. Consumers have to engage with the outer secondary packaging materials in order to access the merchandise beneath it. Your secondary packaging should incorporate your product’s branding characteristics, key phrases, signature color schemes, marketing copy, etc. Secondary packaging provides additional information about your product and surrounds primary packaging to keep it in pristine condition.

A good example of secondary packaging are the plastic rings that hold together a six pack of beverages when you pick them up off the store shelf.

  • Cases
  • Boxes
  • Trays
  • Cartons
  • Crates
  • Baskets

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