Primary Packaging

By admin

Primary packaging is the closest thing to touch the actual product and the last piece of material between your product and the end user.

The significance of primary packaging is related to customer experience, with emphasis on both utility and appearance. Your primary packaging should include branding elements such as key phrases, signature color schemes, custom text, marketing copy, and so on. For example, food, pharmaceuticals, and personal care products must include custom copy like ingredients and directions.

Examples of primary packaging are lotion in a bottle, chips in a bag, soda in a can, etc.

  • Tubes
  • Bottles
  • Jars
  • Cans
  • Wrappers
  • Bags
  • Boxes
  • Blister Packs
  • Clamshells
  • Pumps
  • Sprays
  • Trays
  • Cartons
  • Vials


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